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Werner Glinka's avatar

Sometimes the world writes your follow-up for you.

Just as I had published “I’ve Seen This Before,” an Irish director used ByteDance’s Seedance 2.0 to generate a photorealistic action scene — Tom Cruise and Brad Pitt on a crumbling rooftop, sweeping camera angles, stunt choreography, crisp sound, haunting music — from a two-sentence prompt. Hollywood’s major organizations condemned it almost immediately.

In the essay, I argued that AI breaks the pattern of previous disruptions because it doesn’t just replace routine tasks — it replaces the capacity. Judgment, analysis, creative synthesis. The top rungs of the value chain, not the bottom.

A fifteen-second clip just demonstrated that argument more vividly than 4,000 words could. What Seedance produced would have required a director, a stunt team, a VFX department, sound designers, a cinematographer, and a post-production pipeline. Now it requires a prompt.

And the people who will feel this first aren’t the established directors and A-list actors. It’s the production assistants, the junior VFX artists, the assistant editors — the entry-level workers who were supposed to climb that ladder into a career. The same pattern I described in tech, in finance, in law. The bottom rung gets sawed off, and a generation never gets on the ladder at all.

The Ruhr Valley at internet speed.

Klaus's avatar

Very powerful essay, as many people as possible should read this. Thank you Werner

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